If you are one of the people in the world that are actually clicking on these obnoxious banners that talk and say "You are the 1 millionth viewer" and the like, you are strange to me. There is nothing that bothers me more than businesses crowding my real-estate on websites.
AND I HAVE NEVER clicked on a banner that yells at me. I typically leave websites that have sound at all.
Through my annoyance of this type of barrage, I have found myself instead rewarding clever advertising. Advertising that is unique and not typical. I don't buy Doritos. I don't. Even though they probably had the most commercials in the Superbowl. I like underdogs, that make me say things like "Whoa! Look at this!" or "Is this for real?!" I love that!
I like when a business says "hey if you want we'll send you emails for free appetizers every-once-in-a-while if you sign up now". Yeah, sign me up. And when I haven't been there in a while and you send me an email saying that "not only do I get a free appetizer but I get a ONE TIME cut to the front of the waiting list any day of the week too" You better believe I'm coming in.
Who do you reward?