May 11, 2011

Digital content...again

Digital magazine subscriptions are starting to get it. Here's a great post about The New Yorker's iPad pricing.

In short, it's $1.99 an issue - $19.99 per year.

Seems reasonable. Magazines make their money from advertising, which is why print subscriptions run $10 a year (cheap). With digital, added features are possible (interactive stories, video, audio, links, etc) so if those features are fully utilized, I'd be willing to shell out $19.99 a year.

It's like buying a tv episode on iTunes versus a season pass.

No comments:

Post a Comment